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隨著因特網(wǎng)和電子郵件在商務(wù)領(lǐng)域中的普及應(yīng)用,電子郵件禮儀已經(jīng)成為商務(wù)禮儀的一部分,并且對(duì)于客戶(hù)關(guān)系成敗的影響日益顯著。如何寫(xiě)好一封商務(wù)電子郵件呢?Brody Communications Ltd.的總裁Marjorie Brody在其撰寫(xiě)的文章中提出以下建議:
1) 注意措辭:你也許認(rèn)為自己的郵件淺顯易懂,但是有時(shí)侯卻遭到誤解。簡(jiǎn)單明了的郵件可以使你節(jié)省打電話發(fā)傳真澄清郵件意義的時(shí)間。
2) 不要“惹火”收件人:如果使用含有敵意的詞句或者批評(píng)的語(yǔ)氣(電郵禮儀中稱(chēng)之為“火焰”),你會(huì)“惹火”對(duì)方并且造成糟糕的局面。電子郵件不是大家“筆伐”的工具,如果有問(wèn)題,與對(duì)方當(dāng)面解決。
3) 提前通知收件人:盡量在發(fā)郵件以前得到對(duì)方的允許或者至少讓他知道有郵件過(guò)來(lái);確認(rèn)你的郵件對(duì)他有價(jià)值。沒(méi)有人會(huì)喜歡垃圾郵件。收件人對(duì)于滿篇廢話的不速之“件”的態(tài)度通常是作為垃圾郵件處理一刪了之。
4) 不要發(fā)送私人或者機(jī)密郵件:即使你選擇“永久刪除”,許多軟件和網(wǎng)絡(luò)服務(wù)仍然可以訪問(wèn)硬盤(pán)上備份的信息。在你發(fā)送以前,仔細(xì)考慮如果別人(比如老板)看到這封信會(huì)發(fā)生什么情況。你當(dāng)然不想老板看到你的私人郵件或者冒著泄露客戶(hù)機(jī)密的風(fēng)險(xiǎn)發(fā)送機(jī)密郵件。
5) 小心使用附件功能:附件越大,下載時(shí)間就越長(zhǎng),占用收件人電腦空間就越多。有些附件可能毫無(wú)必要,也許收件人已經(jīng)有了。傳真或者郵寄那些冗長(zhǎng)的附件。
6) 小心使用抄送功能:你也許會(huì)把自己的郵件象備忘錄一樣抄送給其他同事或者客戶(hù)。不要濫用抄送功能,否則收件人會(huì)以處理垃圾郵件的方式一刪了之。
7)避免使用字符圖釋(emoticon):你也許是網(wǎng)絡(luò)專(zhuān)家并且對(duì)于各種專(zhuān)業(yè)術(shù)語(yǔ)和字符圖釋了如指掌,可是不要假設(shè)收件人和你一樣專(zhuān)業(yè)。
【相關(guān)閱讀】
商務(wù)禮儀英語(yǔ)18條
1. what's the “first custom” in the international society? 被國(guó)際社會(huì)公認(rèn)的“第一禮俗”是什么?
“lady first”。女士?jī)?yōu)先。
2.what is the “three a” principle in social communications? 社交中的“三a原則”指的是什么?
accept, appreciate, admire接受對(duì)方,重視欣賞對(duì)方,贊美敬佩對(duì)方。
3.what does top mean in the international etiquette? 在國(guó)際禮儀中,top指的是哪三個(gè)原則?
time, objective and place 時(shí)間,目的, 地點(diǎn)。
4.when you are talking with people from western countries, eight topics should be avoided. what are they? 和西方人交談時(shí),應(yīng)避免哪八個(gè)話題?
age, marital status, salary, experience, address, personal life, religious belief, politics, and opinions about other people.年齡,婚否,收入,經(jīng)歷,住址,個(gè)人生活,宗教信仰,政治見(jiàn)解,以及對(duì)他人的看法。
5.which three words are the most common ones in social life? 哪三個(gè)詞在社交場(chǎng)合最常用?
thanks, excuse me (sorry), please. 謝謝,對(duì)不起,請(qǐng)。
6.what are the requirements for appearance in social communication occasions? 社交場(chǎng)合的儀容要求是什么?
natural, harmonious, beautiful自然,和諧,美觀。
7.could you tell us the general rules for greetings? 打招呼致意的一般規(guī)則是什么?
gentlemen say hello first to ladies. 男性先向女性致意。
young men say hello first to elderly men. 年輕者先向年長(zhǎng)者致意。
the employees say hello to the employers.下級(jí)應(yīng)向上級(jí)致意。
8.you want to visit a foreign friend, and what will you do first? 你想要拜訪一位外國(guó)朋友,首先應(yīng)該怎么做?
you'd better make a phone call first to make an appointment. 你最好打電話預(yù)約一下。
9.to attend a formal party, how will you dress yourself? 參加正式晚會(huì),應(yīng)如何著裝?
an evening dress or a suit 晚裝或套裝。
10.on formal occasions, how many colors of all your clothes should be? 在正式場(chǎng)合,一個(gè)人全身服裝的顏色應(yīng)該多少種?
no more than three. 最好不超過(guò)三種。
11.on formal occasions, what kind of shoes should a man wear? 在正式場(chǎng)合,男士應(yīng)穿什么樣的鞋?
black leather shoes.黑皮鞋。
12.on formal occasions, can a man match the black shoes with white socks? 在正式場(chǎng)合,男士的黑皮鞋可以和白襪子搭配嗎?
no, he can't. 不可以。
13.if the suit is buttoned, where should be the stickpin? 西裝系著扣時(shí),領(lǐng)帶夾應(yīng)在襯衫的哪兩粒鈕扣之間?
between the second button and the third button of the shirt.夾在襯衫的第二和第三粒鈕扣之間。
14.if the suit is unbuttoned, where should be the stickpin? 西裝敞著穿時(shí),領(lǐng)帶夾應(yīng)在襯衫的哪兩粒鈕扣之間?
between the third button and the fourth button of the shirt.夾在襯衫的第三和第四粒鈕扣之間。
15.when your foreign friend says, “your new dress is so beautiful.”what are you supposed to say? 當(dāng)你的外國(guó)朋友對(duì)你說(shuō):“你的新衣服真漂亮!” 你應(yīng)該怎么說(shuō)?
you should say, “thanks, i am glad you like it.” 你應(yīng)該說(shuō):“謝謝,很高興你喜歡。”
16.when taking the escalator, which side should you stand on? 坐手扶電梯時(shí),應(yīng)站在靠哪邊的位置?
you should stand on the right side. leave the left side for someone in rush. 應(yīng)靠右側(cè)站立,為有急事的人空出左側(cè)通道。
17.in big parties, how do people get to know each other? 在大型聚會(huì)上,人們?cè)鯓酉嘧R(shí)?
by making self-introduction.通過(guò)自我介紹。
18.when making self-introduction, how many minutes should it take? 做自我介紹時(shí),多長(zhǎng)時(shí)間為宜?
half a minute, no more than one minute.半分鐘,不能超過(guò)一分鐘。
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